Recommended Titles and Treatises

The science of persuasion: a litigator's guide to juror decision-making

by Brad Bradshaw. American Bar Association. 2nd edition. 2014.
339 pages.

As the author states, "The ability to persuade is dependent on several things, including the speaker's credibility and likeability, his or her understanding of the audience, and how the message is framed." Having earned his Ph.D in psychology — specifically studying persuasion and juror decision making — the author now practices as a litigation consultant. This second edition of his book is aimed to assist the trial lawyer in presenting his side to the jury and deflecting the negatives presented by the other side. The author includes tips and pointers for all stages of litigation, from jury selection to closing arguments.

page last updated: 23 Mar 2017 12:32 PM